Contents
Page Design
Visual contrast and page design
Good typography depends on the visual contrast between one font and another, and the contrast between text blocks and the surrounding empty space. Nothing attracts the eye and brain of the viewer like strong contrast and distinctive patterns, and you only get those attributes by carefully designing them into your pages. If you make everything bold, then nothing stands out and you end up looking as if you are SHOUTING at your readers. If you cram every page with dense text, readers see a wall of gray and their brains will instinctively reject the lack of visual contrast. Just making things uniformly bigger doesn't help at all. Even boldface fonts become monotonous very quickly, because if everything is bold then nothing stands out "boldly."
Use
the major HTML headings sparingly. One alternative to overly bold HTML headers
is to use the physical style controls of HTML to make text bold or italic
without increasing the font size. However, you should understand that there
are some disadvantages to using physical styles to control the typography
of your Web pages. The HTML heading tags (H1, H2, etc.) are designed to
identify important titles and subtitles in your text, and are only incidentally
meant to change the visual display of the titles. If you use the "FONT SIZE"
tags in Netscape and use physical styles like "BOLD" then automatic indexing
and text analysis programs will have a difficult time analyzing your web
documents.Visual logic versus structural logic
The framers of the original HTML standards were physical scientists who wanted a standard means to share documents with minimal markups aimed at revealing the logical structure of the information. Since they had little interest in the exact visual form of the document, no precise typography and page formatting is possible in current implementations of HTML. In focusing solely on the structural logic of the HTML document, the framers of the Web ignored the need for the visual logic of sophisticated graphic design and typography.
The
standards organization responsible for codifying the HTML language is responding
the widespread complaints of graphic designers that the heading tags in
Web documents often produce clunky, over-large titles and subtitles. Through
style sheets and new font control tags future versions of HTML will soon
allow you to specify what size font each header level will produce in each
Web page. Thus you will be able to produce more sophisticated typography
without giving up the substantial advantages of using the conventional HTML
header tags.Type and legibility
We read primarily by recognizing the overall shape of words, not by parsing each letter and then assembling a recognizable word:
Avoid all-uppercase headlines
they are much harder to read, because words formed with capital letters
are monotonous rectangles that offer few distinctive shapes to catch the
reader's eye:Legibility depends on the tops of words
Your choice of uppercase or lowercase letters can have a dramatic effect on legibility. In general, use downstyle (capitalize only the first word, and any proper nouns) for your headlines and subheads. Downstyle headlines are more legible, because we primarily scan the tops of words as we read:
Notice how much harder it is to read the bottom half of the same sentence:
If you use initial capital letters in your headlines you disrupt the reader's scanning of the word forms:
References
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Bringhurst, R. 1992. The elements of typographic style. Washington: Hartley and Marks. Siegel, D. 1996. Creating killer web sites. Indianapolis: Hayden Books. www.killersites.com Spiekermann, E., and E. M. Ginger. 1993. Stop stealing sheep & find out how type works. Mountain View, CA: Adobe Press. typoGRAPHIC A concise, elegant essay on typography and letterforms from razorfish/bluedot. |