Search engine marketing evolved from the realization that the average web site receives the majority of its first time visitors through search engines. As such, if you want your business to be recognized on the Internet, it is critical for your site to appear in at least the first three pages of a search - preferably the first.

At Red Tower Technologies, we don't waste our time - and yours - by submitting your site to a gazillion search engines as this achieves very little. Instead, we focus on the engines that matter and, more importantly, the search criteria which are relevant to your business and its customers.

By analyzing your business goals we begin by optimizing every nook and cranny of your site to affect these search criteria. Once optimized, we submit to the engines that matter (although there are literally thousands of search engines and directories, about 15 of them account for almost 99% of all Internet searches). Once these engines and directories have recognized your site, we perform an ongoing search engine marketing process of refinement and re-submission to ensure that your site maintains a consistently high ranking. We put you on the map.